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Code d'Examen: adwords-display
Nom d'Examen: Google (Google Display Exam Practice Test)
Questions et réponses: 221 Q&As
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NO.1 Which of the following bidding strategies will you use if you are focused on a particular customer action,
such as leads or purchases?
A. CPA bidding
B. CPM bidding
C. Manual CPC bidding
D. Automatic CPC bidding
Answer: A
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NO.2 Jeffrey has an online store that caters to collectors of antique pins based on comic book characters.
His audience is small, but dedicated. If you were advising Jeffrey about his online advertising sales, which
of the following would be the best strategy considering Jeffrey's audience?
A. Use the Google Content Network for niche placements.
B. Use the Google Content Network with automatic placements based on hundreds of comic-book based
keywords.
C. Use Google AdWords for search marketing.
D. Use Google AdWords with hundreds of comic-book based keywords.
Answer: A
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NO.3 Bob is reviewing his Google AdWords for the Google Content Network, which has been running for the
past sixty days. Bob is interested in the view-through conversion tracking. What is viewthrough
conversion tracking.?
A. It's the number of conversions that have happened after a user saw, but didn't click, Bob's ad.
B. It's the number of conversions that have happened from a video ad.
C. It's the conversion rate for ads in the Google Content Network.
D. It's the cost of conversions that have happened after a user saw Bob's ad online.
Answer: A
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NO.4 Google has some very specific recommendations for planning a display campaign. According to Google,
what is the top recommendation for planning an effective display campaign?
A. Set your bids and budget.
B. Identify your goals.
C. Find your target audience.
D. Create your custom display ad.
Answer: B
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NO.5 Which of the following tools will you use to identify potential ad group themes for your display
campaigns?
A. Google analytics
B. Google trends
C. Wonder wheel
D. Display ad builder
Answer: C
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NO.6 Which of the following is one of the reserved media placements available on YouTube?
A. Play rate
B. Partner Watch Pages
C. Display ad builder
D. AdWords Auction
Answer: B
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NO.7 Henry has created a video that he'd like to include in the Google Content Network. His video is a
demonstration of a product that he sells on his website. With this type of content, what type of video
advertising is Henry interested in using in the Google Content Network?
A. Overlay video ad
B. In-stream video ad
C. Click-to-play video ad
D. Video placement ad
Answer: C
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NO.8 Fred is a Google AdWords consultant for his client. He is explaining to his client that there are actually
three ways to add managed placements to an ad group. Which one of the following is NOT one of the
three methods Fred can use to add managed placements to an ad group?
A. Manually adding
B. Browsing the Web for placements with the Google AdWords toolbar
C. Copying from the automatic placement table
D. Using the Placement tool
Answer: B
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